English Language Schools in California
Academic-Year Certificate Programs (AYCP)
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MARKETINGIn today’s highly competitive global marketplace, marketing has become a critical skill for managers and professionals to master. The Certificate in Marketing consists of a sequence of courses which present up-to-date principles and techniques to help individuals/organizations become and remain competitive. An advisory committee of academics, business people and consultants has identified the most important marketing-related skills and designed a balanced and contemporary curriculum. |
CURRICULUM – 3 Quarter Sessions |
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| Fall Quarter (September-December) Required Courses: • Marketing Principles and Practices • Market Research Electives (select two): • New Product Development • Customer Relationship Management • Human Resources Management • Organizational Behavior |
Winter
Quarter (January-April) Required Courses: • Consumer Behavior • Advertising and Promotion Management Electives (select two): • Public Relations Management • Managerial Finance • Employee Recruitment, Selection and Retention • Effective Business Communications |
| Spring
Quarter (April-June) Required Courses: • Strategic Marketing • Electronic Marketing Electives (select two): • Organizational Behavior • Human Resources Management • Project Management Essentials • Technical Writing Seminar |
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| Length: | 36-week. 3 x 12-week session. | |
| Days per week: | 5 | |
| Average class size: | 14 | |
| When is it offered? | September to June | |
| Required proficiency: | minimum TOEFL® score of 523 (paper)/193 (computer), TOEIC® score of 700 or above, TSE® score of 45 or above and be at the 600 level of UC Riverside Extension’s Intensive English Program or equivalent. | |
| Minimum Age: | 15 | |
| Tuition |
The tuition for the entire 36-week (about nine months) program is (please see Schedule & Fees page) . | |
| Application
Deadline |
Application deadline is one month before the starting date of the program. | |
| Optional
Practical Training |
Upon completion of an Academic-year Certificate Program, you may be eligible for up to a year of Optional Practical Training (OPT) at an American company. |
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